Resume

Responsibilities:
- Web Design: Creating intuitive websites aligned with the client's brand identity.
- Web Development: Transforming designs into functional, device-optimized websites.
- Digital Marketing: Tailored strategies including SEO, content, and social media to enhance online visibility.
- Complete Solutions: End-to-end services from initial concept to launch.
- Project Management: Comprehensive oversight, ensuring client satisfaction at every stage.

Skills:
- Strong experience in web design and proficiency with graphic design tools like Adobe.
- Expertise in HTML, CSS, JavaScript, frameworks, and CMS.
- Advanced knowledge of SEO practices, online advertising, and social media.
- Excellent project management skills, ensuring timely delivery.
- Effective communication, facilitating close collaboration with clients for personalized solutions.

I am committed to delivering excellence, creativity, and tangible results, enhancing clients' online success through comprehensive web solutions.

SEO Management:
- Conducted keyword research to improve search engine rankings.
- Optimized meta tags, product descriptions, and URLs to increase online visibility.
- Monitored performance using analytics tools.

SEA Management:
- Created and managed paid advertising campaigns (Google Ads, Facebook Ads, etc.).
- Tracked budgets, clicks, and conversions.
- Conducted A/B testing to optimize ads.

Digital Marketing Content Creation:
- Wrote blog articles, newsletters, and product descriptions.
- Created images and videos for social media.
- Promoted the online store through social media and newsletters.

Responsibilities:
- Designed and wrote internal (newsletters, intranet, posters, etc.) and external (website, social media, etc.) communication materials.
- Coordinated relationships with external service providers (agencies, graphic designers, printers, etc.).
- Organized and hosted internal (seminars, conventions, etc.) and external (trade shows, conferences, etc.) events.
- Developed and optimized brand visibility and awareness on the web (UX Design, digital marketing) and social media.
- Analyzed the performance of communication and digital marketing actions and suggested improvements.

Responsibilities:
- Developed a comprehensive e-commerce guide to assist users in navigating and utilizing online shopping features.
- Executed regular email marketing campaigns to engage customers and promote products.
- Managed promotional operations to boost sales and customer engagement.
- Ensured the website was consistently updated with the latest products, promotions, and information.

Digital Missions:
- SEO/SEA
- Emailing
- Marketing automation
- E-commerce management using Prestashop
- Regular website updates
- UX design
- Product/page creation
- Implementing promotions such as Black Friday, French Days, and Sales.

Commercial Missions:
- Daily, weekly, and monthly KPI reporting (revenue, margin, average cart value, visitors, acquisition, etc.)
- Participation in a trade show

Strategic Missions:
- Competitive intelligence
- Weekly meetings to develop marketing and communication strategies
- Managing collaborations with other companies

Strategic Marketing:
- Participated in meetings to develop monthly strategies and editorial lines.

Digital Marketing:
- Community Management: Managed 27 Facebook pages
- Created Facebook posts and followed an editorial line
- Created marketing visuals
- Created email marketing campaigns

HR Training:
- Trello software training
- Facebook Manager training
- Trained a member on Trello software

Strategic Marketing:
- Redesigned the graphic charter
- Created product sheets
- Conducted quantitative and qualitative studies
- Targeted clients and defined needs

Digital Marketing:
- Redesigned and updated an e-commerce site using Prestashop
- SEO / SEA
- Created advertising content
- Created weekly mailings
- Managed social media
- Analyzed analytics
- Created social media contests
- Hootsuite training
- Adwords

HR Training:
- Recruited and trained two assistant collaborators

Commercial Mission:
- B2B supplier orders
- Customer service via email and phone
- B2B prospecting and commercial negotiation
- Weekly and monthly reports on revenue/sales/customers/products/margin